By Maria Garriga
November 18, 2004
Two Yale University graduates started the nonprofit organization in May after witnessing the difficulties Guatemalan villagers had in finding customers and getting fair prices for handmade goods.
The "fair trade" movement refers to efforts to ensure living wages and job opportunities for poor artisans and farmers around the world.
Mercado Global’s founders, Ruth DeGolia, executive director, and Benita Singh, president, created the company to develop a U.S. customer base for 14 rural cooperatives in some of Guatemala’s poorest regions.
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